M 1925
Our rich Mexican culture is the heart of Casa Modelo; it's something we're fiercely proud of and celebrate each and every day.
Casa Modelo
Since 1925
Wear Your Full-Time Fandom with the Modelo & SLAM® Merch Collection
We’ve partnered with SLAM® for a second year to create a new, exclusive merch collection for Full-Time Fans to wear and show team pride!
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NO PURCHASE NECESSARY: 50 U.S./DC, 21+. Starts 10:00 AM ET on 1/14/26 and ends 11:59 PM ET on 4/8/26. No alcohol awarded with prizes. Void where prohibited. For complete details, see Official Rules.
Flavors of Lime & Salt; Now Non-alcoholic
Modelo Chelada Limón y Sal Non-Alcoholic is made with the same quality and authenticity you can expect from a Modelo Chelada. With the refreshing flavors of lime and salt, itʼs a non-alcoholic twist on a classic.
EXPLORE MODELO CHELADA NON-ALCOHOLIC
We Want Full-Time Fans Like You
We’re rewarding the unmatchable energy of committed Full-Time Fans with the chance to experience college football’s most epic game day moments!
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NO PURCHASE NECESSARY. 50 U.S./DC, 21+. Starts 10:00 AM ET on 8/15/25 and ends 11:59 PM ET on 1/20/26. No alcohol awarded with prizes. Void where prohibited. For complete details, see Official Rules.
Kick off Game Day with Sabor
Enjoy all the flavors of the game day tailgate with Modelo Chelada. Enter today for the chance to win a prize that will level up your tailgate experience with real sabor.
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NO PURCHASE NECESSARY. 50 U.S./DC, 21+. Starts 10:00 AM ET on 8/15/25 and ends 11:59 PM ET on 1/20/26. No alcohol awarded with prizes. Void where prohibited. For complete details, see Official Rules.
Show Off Your Modelo Style
Enter for a chance to win the Modelo Style collection and wear the Mark of a Fighter proudly with customizable apparel to help you show off your unique style.
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NO PURCHASE NECESSARY. 50 US/DC, 21+. Void where prohibited. Ends 11:59 PM ET on 12/31/25. For complete details, see Official Rules.
Empowering Latinos to Reach Their Full Potential
As a cerveza rooted in Mexican heritage, we are proud to partner with UnidosUS to support the fight within our Hispanic community. Through this partnership, we will help UnidosUS provide access to the resources that can enable Latinos to achieve their dreams.
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Click the map to discover Modelo near you
FIND MODELO NOW
Fresh fruit flavor and a hint of spice.
Introducing the ready-to-drink Modelo Chelada® Pina Picante™. Made with the flavorful sweetness of pineapple, a dash of spice, and authentic Mexican beer.
Explore Modelo Chelada® Piña Picante™
Modelo Store
Discover the perfect match for your style at the Modelo Store. From t-shirts and coolers to barware and bikes, we have something for everyone, including exclusive limited editions. Start shopping now!
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Celebremos nuestra cultura mexicana
Cocktails &Recipes
With the help of talented chefs and bartenders from around the world, we’ve crafted a selection of delicious dishes and beer cocktails that represent the very best flavors of Mexico and beyond.
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BajaMichelada
VIEW RECIPE -
Elotes
VIEW RECIPE -
Queso FundidoBurger
VIEW RECIPE
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